The Societal Marketing Group offers a comprehensive exploration of a strategic approach where companies extend their focus beyond meeting customer needs to consider broader societal well-being. This group delves into the challenges and activities associated with implementing the Societal Marketing Concept. emphasizing the pivotal role of Corporate Social Responsibility (CSR), Participants will gain insights into the advantages of adopting a societal marketing approach. aligns with the expectations of socially conscious consumers. The group explores the shift from a product-oriented a customer-centric focus and discusses how CSR initiatives can address environmental concerns and contribute to global sustainability. Engaging in this group equips participants with the knowledge wledge and skills to navigate the complexities of societal marketing, fostering a socially responsible and environmentally conscious business perspective.
Who Should Enroll