The Product Life Cycle Marketing course provides a comprehensive overview of the journey a product undergoes from its introduction to its eventual decline in the market, The course focuses on the four key stages Introduction, Growth Maturity. and Decline. In the Introduction stage, participants will learn strategies for launching a product successfully, building ing awareness, and gaining initial market acceptance. The Growth stage explores methods for expanding market share and maximizing profitability as the product gains traction. The Maturity stage involves tactics for sustaining market presence and managing competition, while the Decline stage delves into considerations for product adaptation or discontinuation. Through case studies and practical applications, participants will gain insights into tailoring marketing strategies to each stage of the product life cycle, ensuring sustained success and adaptability in a dynamic market environment.
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