This certification course will prepare you to understand the foundational principles of marketing, including creating, communicating, delivering. and managing customer value. It will help you understand the multifaceted process involving consumers, producers, and intermediaries. Additionally, you will learn about the vital role that marketing management plays in achieving a sustainable competitive advantage with a focus on both consumers and competitors. The course will cover strategic planning and execution, integrating essential functions such as product development, pricing, distribution, and promotion. You will also gain insight into the renowned "4 Ps of Marketing" - Product, Price, Place, and Promotion - and how they collectively shape a comprehensive strategy. With this knowledge, you can navigate the complexities of consumer needs. market dynamics, and organizational goals. The course will prepare you to become a skilled marketing professional with a consumer-focused orientation to ensure satisfaction and loyalty and a competitor-focused to attain a competitive edge.
Who Should Enroll