Acacía's Customer Relationship Management (CRM) module is designed to teach learners how to manage customer interactions and data throughout the customer lifecycle effectively. The module covers essential topics such as customer segmentation, loyalty, satisfaction measurement, and crafting customer-centric strategies, By providing a comprehensive approach to mastering CRM concepts and practices, the course prepares learners for success in today's business environment. CRM plays a critical role in helping businesses implement effective strategies, procedures, and technologies for acquiring and retaining customers profitably and enhancing B2B marketing efforts.