Brand equity is a critical concept in marketing, representing the perceived value and strength of a brand in the minds of consumers. It encompasses brand awareness, loyalty, associations, and perceived quality, influencing consumer choices and market performance. This certification course provides a comprehensive overview of brand equity, offering participants valuable insights into the strategic elements contributing to building and managing a strong brand. From understanding brand identity to leveraging effective communication strategies, the course equips learners with practical tools to enhance brand equity. Participants will knowledge and skills gain the to assess, strengthen, and strategically position brands in the market, ultimately driving sustained success.
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